World Brain Day „Brain health in an ageing population"

London, 05 July 2016 – „Brain health in an ageing population – The ageing brain” is this year’s motto of World Brain Day which is going to be celebrated on July 22. The World Federation of Neurology’s intention for this year’s World Brain Day is to increase awareness about the treatment and prevention of brain and neuromuscular diseases affecting mostly elderly persons.

The global share of persons age 60 and over is more than 800 million or 12 percent of the population and is growing, with the expectation that it will reach more than two billion (21 percent of the population) by 2050. The prevalence of a number of neurological diseases increases with age, including stroke, dementia, and Parkinson’s disease. It is estimated that 10 to 20 percent of people aged 60 to 80 years suffer from one or more of these diseases.

In order to support journalists interested in covering World Brain Day 2016, the World Federation of Neurology (WFN) will issue the following material which will be made available as from 19 July 2016 at www.wfneurology.org/world-brain-day-2016:

• Virtual Press Conference: video messages by
  • Prof Raad Shakir, London, UK, President of the WFN
  • Prof Mohammad Wasay, Karachi, Pakistan, Chair of the WFN Public Awareness and Advocacy Committee
  • Prof Wolfgang Grisold, Vienna, Austria, WFN Secretary General
  • Prof Gunhild Waldemar, Copenhagen, Denmark, Director of the Danish Dementia Research Centre
• Media release
• Flyer

WFN on Facebook: www.facebook.com/wfneurology
WFN on twitter: @wfneurology
Hashtag: #WorldBrainDay

WFN – World Brain Day Press Office

Dr Birgit Kofler
B&K – Bettschart & Kofler
e-mail: kofler@bkkommunikation.com
Tel.: +43 676 636 89 30, +43 1 319 43 78